What to See in Atami: Top Attractions and Hidden Gems

Natural Attractions in Atami

Atami, located on Japan’s Izu Peninsula, is known for its beautiful natural attractions. The region offers stunning beaches, lovely gardens, tranquil parks, and amazing viewpoints.

Atami Sun Beach

Atami Sun Beach is a must-visit for anyone who loves the ocean. This sandy beach is perfect for swimming, sunbathing, and even night strolls when it is beautifully illuminated. The beachfront area is lined with cafes and restaurants, offering great spots to relax and enjoy the view. It’s a vibrant spot where you can also enjoy water sports.

During the summer, the beach hosts various events, such as fireworks displays, that attract both locals and tourists. The calm, clear waters make it a safe spot for families with children.

Atami Plum Garden

Atami Plum Garden is a delight, especially during the flowering seasons. This garden features over 450 plum trees that bloom from late January to March, providing a spectacular display of colors and fragrances. The garden also has some of the oldest plum trees in Japan, which is very special.

Walking paths crisscross the garden, allowing visitors to fully appreciate its beauty. The garden is also home to several historical buildings and tea houses, enhancing the cultural experience. It’s a peaceful retreat that showcases the best of Japan’s natural beauty.

Jikkoku Pass

Jikkoku Pass offers one of the best panoramic views in Atami. The pass is located at an elevation and provides stunning views of the mountains and Sagami Bay. There’s a ropeway that takes you up to the top, which is an experience in itself.

At the top, you’ll find walking trails and observation decks. It’s a great spot for photographers looking to capture the landscape. On clear days, you can even see Mount Fuji in the distance. The area is calm and perfect for a quiet moment of reflection.

Nagahama Park

Nagahama Park is ideal for a family outing. The park features a spacious lawn area, perfect for picnics and playing. There are also walking paths lined with cherry trees, which are beautiful in spring.

The park is located near the coast, providing views of the ocean. It also has a children’s playground and BBQ facilities, making it a very family-friendly location. Throughout the year, Nagahama Park hosts various events and festivals that are fun to participate in.

Cultural Experiences in Atami

Atami is rich in cultural heritage, offering unique sites like art museums, historical buildings, a traditional castle, and scenic landmarks.

MOA Museum of Art

The MOA Museum of Art is a must-visit. It houses stunning collections of Japanese and East Asian art. Notable exhibits include ancient calligraphy, ceramics, and paintings. The building itself is modern and offers spectacular views of Sagami Bay. Special exhibitions often feature works by renowned artists. The tea room, replicas of historically significant structures, and the beautiful gardens enhance the experience.

Kiunkaku

Kiunkaku is a historical building that served as a luxurious ryokan before becoming a cultural museum. It blends Western and traditional Japanese architectural styles. Walking through its rooms, you can see intricate woodwork and art deco influences. The serene garden, with its koi pond and stone lanterns, reflects traditional Japanese landscaping. Kiunkaku provides a glimpse into the lavish lifestyle of early 20th-century Japan.

Atami Castle

Perched on a hill, Atami Castle blends historical charm with modern attractions. Inside, exhibits showcase samurai armor, artifacts, and panoramic views of the city and coastline. Don’t miss the observation deck for a spectacular outlook. There’s also a museum section dedicated to traditional Japanese culture and history. The castle grounds feature cherry blossom trees that create a picturesque setting in the spring.

Omiya’s Pine Tree and Nishiki-ga-Ura

Omiya’s Pine Tree and Nishiki-ga-Ura are iconic landmarks. The pine tree is famous for its connection to the tragic love story of Minamoto no Yoritomo and Lady Shizuka. Nishiki-ga-Ura has stunning rock formations and offers a peaceful seaside retreat. Strolling along these natural sites, you can enjoy views that have inspired Japanese poetry and art. These places are perfect for experiencing the natural beauty and romance tied to Atami’s history.

Thermal Springs and Spas

Steam rises from bubbling thermal springs surrounded by lush greenery in Atami. Relaxing spas offer panoramic views of the coastal town

Atami is famous for its hot springs and spas, offering relaxing experiences with stunning views. Visitors can enjoy mineral-rich waters and a variety of thermal baths.

Atami Hot Springs

Atami Hot Springs are among the most popular in the region. They have been celebrated for centuries, dating back to the Nara period. Many hotels and public bathhouses dot the city, catering to different budgets and preferences.

Some not-to-miss spots are Shima no Yu and Atami Ekimae Onsen. These offer traditional bathhouses with both indoor and outdoor options. For those seeking luxury, the Shin Kadoya Inn offers private baths and exclusive lounge packages.

Izusan Onsen

Izusan Onsen is another legendary hot spring area in Atami. The waters here are said to have healing properties and have been a favorite since the Edo period.

Several resorts and inns offer visitors a chance to soak in the mineral-rich waters. Hotel New Akao is a notable location, with its outdoor bath situated just 5 meters from the ocean. This provides a unique bathing experience with ocean breezes and views.

Ajiro Onsen

Located a bit away from the main tourist areas, Ajiro Onsen offers a more serene atmosphere. It’s perfect for those looking to escape the crowds.

Public bathhouses in this area include KKR Hotel Atami Day Use Onsen. Additionally, smaller, family-run inns offer intimate and quiet experiences. Ajiro Onsen’s waters are known for their high salt content, which leaves the skin feeling smooth and revitalized.

Gastronomy Highlights

A bustling food market with colorful stalls and diverse cuisines, surrounded by scenic views of the ocean and mountains in Atami

Atami is a food lover’s paradise, blending traditional Japanese dishes with innovative culinary creations. Whether savoring fresh seafood or sampling unique sweets, there’s something for everyone.

Local Sweets and Snacks

Atami offers a variety of unique desserts and treats. I highly recommend trying onsen manju, small steamed buns filled with sweet red bean paste, often enjoyed after a relaxing soak in the hot springs.

For a crunchy snack, look for ebisenbei, shrimp-flavored rice crackers. These crackers are delicious and a popular souvenir.

Don’t miss out on wasabi ice cream. This surprising combination of spicy and creamy is a local favorite.

Lastly, Atami’s tangy umeboshi plums are a must. These pickled plums offer a burst of flavor and are often served with rice.

Festivals and Events

Atami is home to vibrant celebrations that showcase its cultural heritage. Two standout events are the captivating Atami Sea Fireworks and the cheerful Atami Kogashi Matsuri.

Atami Sea Fireworks

The Atami Sea Fireworks Festival lights up the night sky throughout the year. Unlike other fireworks events that are confined to summer, this festival happens more than ten times annually.

People usually gather at Sun Beach, the Water Park, or Atami Castle to watch the show. The reflections in Sagami Bay add an extra layer of beauty. These fireworks are known for their bright colors and patterns, making each display a unique experience.

The festival started in 1952 as a symbol of reconstruction after the devastation of Typhoon Kitty in 1949. Today, it continues to be an essential part of Atami’s identity.

Atami Kogashi Matsuri

The Atami Kogashi Matsuri, also known as the Kogashi Festival, usually takes place in late July. It celebrates Atami’s history and culture with parades, music, and traditional dances.

One of the highlights is the procession of portable shrines known as “mikoshi,” carried through the streets by locals. Participants wear traditional clothing and chant rhythmic songs, adding to the festive atmosphere.

The festival also features food stalls with local specialties, games, and activities for visitors of all ages. It’s an excellent opportunity to experience the local culture up close and engage with the community.

Outdoor and Leisure Activities

Atami offers a range of outdoor and leisure activities that cater to different interests, including marine sports, fishing, and hiking.

Marine Sports

At Atami Sun Beach, lots of people enjoy water activities. You can try jet skiing, paddleboarding, and snorkeling. The beach has clear water and is safe for families. Rentals for gear are available nearby. Lifeguards are on duty during peak season, ensuring everyone’s safety. For those who prefer a calmer experience, pedal boats are also an option.

Nagai Beach is another spot great for marine sports. It’s less crowded and ideal for sailing or kayaking. Lessons are available if you’re new to these activities. The best time to visit is during the summer months when the weather is warm.

Atami Fishing

Fishing in Atami is very popular. There are many places to fish, from piers to charter boats. Izu Peninsula’s coastline offers great options for both casual and serious fishers. Whether you prefer shoreline fishing or deep-sea fishing, there are plenty of choices.

Atami Bay is known for its seasonal catches, including mackerel and sea bream. No need to bring gear; you can rent everything you need. Guided fishing tours are available, which are helpful for beginners. Early morning is the best time for a good catch.

Hiking Trails

Atami is located near the foothills of mountains, offering great hiking trails. Atami-yama Trail is a popular choice. It provides panoramic views of the city and the ocean. The trail is well-marked and suitable for all skill levels. Remember to carry water and wear comfortable shoes.

Another great place for hiking is the Atami Plum Garden. The garden features paths surrounded by plum trees, which bloom beautifully in early spring. Walking through the garden feels refreshing, and there are benches to rest. Maps are available at the entrance to help you navigate the trails.

Shopping Destinations

Vibrant storefronts line the bustling streets of Atami, with colorful signage and inviting displays drawing in eager shoppers. The picturesque town is surrounded by lush greenery and overlooks the sparkling ocean

Atami offers unique shopping experiences, from traditional streets filled with local specialties to modern outlets hosting designer brands. Here are two must-visit spots.

Heiwadori Shopping Street

Heiwadori Shopping Street is a charming area known for its nostalgic atmosphere. Small stores line both sides, selling local crafts, souvenirs, and specialty foods.

I enjoyed exploring the vintage clothing shops and unique artifacts. Onsen Manju (bean-paste buns) are a treat you can’t miss—soft, sweet, and satisfying. There are also shops selling dried fish, a staple of the region.

Street food stalls serve delicious snacks like grilled seafood and sweet treats. The friendly shopkeepers add to the warm, inviting vibe of Heiwadori, making it a pleasant place to wander and shop.

Brand Factory Outlet

The Brand Factory Outlet is a modern shopping haven for those looking for designer goods at discounted prices. Located just a short drive from the main city area, it features a variety of stores with fashion, accessories, and home goods.

I was impressed by the wide selection of brands available, including Japanese and international names. The layout is spacious and easy to navigate, with clear signage and helpful staff.

Bargain hunters will enjoy the sales and promotions, offering excellent value on high-quality items. The outlet also has dining options, so you can take a break and refuel before continuing to shop.

Transport and Accessibility

A bustling train station with Mt. Fuji in the distance, hot spring resorts, and a scenic coastline in Atami

Atami is well-connected by train and bus services, providing easy access and convenient travel options for visitors. The main points to know are Atami Station’s role as a transportation hub and the benefits of the local bus services.

Atami Station

Atami Station is a pivotal point for anyone traveling to and from the city. The Tokaido Shinkansen links Atami with major cities like Tokyo and Nagoya. From Tokyo Station, the bullet train journey takes only about 35 minutes, making it a quick trip. This makes Atami an ideal destination for both day trips and longer stays.

Local train services also connect Atami with nearby areas. The JR Tokaido Line and the Ito Line provide frequent services, ensuring that visitors can travel to and from neighboring regions with ease. The station itself is equipped with amenities like restaurants, shops, and tourist information centers to assist travelers.

Local Bus Services

Exploring Atami by bus is efficient and straightforward. The sightseeing Yu-Yu-Bus is a popular option that departs from Atami Station. A one-day ticket costs 700 yen, offering a cost-effective way to tour the city.

The local buses cover key attractions like Atami Umezono Plum Park and other scenic spots. Visitors should note that the town’s narrow roads and limited parking make buses a practical choice. The buses are reliable and frequent, providing convenient access to most destinations within the city.

For those who prefer a bit of adventure, walking is also a feasible way to see Atami, but the hilly terrain can be challenging.

Accommodation Options

Whether you’re seeking luxury or budget-friendly, Atami offers a range of accommodation options to suit different preferences and budgets.

Luxury Ryokans

For a taste of traditional Japanese hospitality, consider staying at a luxury ryokan. Many luxury ryokans in Atami feature private onsen baths, providing a serene and relaxing experience. Atami Fufu and Otsuki Hotel Wafukan are popular choices, offering elegant rooms with tatami flooring and futons.

Several ryokans also offer kaiseki meals, multi-course dinners that showcase seasonal ingredients. The service at these establishments is top-notch, with staff attending to your every need. Prices can be steep, but the experience includes amenities like yukata robes and tea ceremonies.

Affordable Guesthouses

If you’re traveling on a budget, there are many affordable guesthouses in Atami. Guest House MARUYA is a cozy and highly-recommended option. It features clean rooms, a communal kitchen, and a friendly atmosphere.

Another good option is LiVEMAX RESORT Atami Sea Front, which offers basic amenities and comfortable beds at a reasonable price. These guesthouses often provide shared facilities, but they still ensure a pleasant stay.

Most budget accommodations are located close to the main attractions, such as Atami Sun Beach and the shopping streets, making it easy to explore the area.

Nearby Attractions

In Atami, there are several nearby spots worth exploring. Ajiro Harbor offers picturesque views and fresh seafood. Hakone is known for its hot springs and scenic beauty. The Izu Peninsula features stunning coastlines and an array of outdoor activities.

Ajiro Harbor

Ajiro Harbor, just south of Atami, is a charming fishing port. The harbor is famous for its fresh seafood, especially its morning market, where local fishermen sell their catch. Strolling along the harbor, visitors can watch fishing boats and enjoy the serene atmosphere.

The small eateries around the harbor serve delicious sushi and sashimi. Ajiro Harbor Festival, held in summer, includes vibrant boat parades and fireworks. The scenic beauty and the authentic fishing village vibe make it a great spot to visit.

Hakone

Hakone is a short train ride from Atami and is renowned for its hot springs and picturesque landscapes. One of the main attractions is the Hakone Open-Air Museum, featuring a vast collection of sculptures in a stunning outdoor setting.

Visitors can also enjoy a cruise on Lake Ashi with views of Mt. Fuji on clear days. For those interested in history, Hakone Shrine offers a peaceful atmosphere with its torii gate standing in the lake. The blend of natural beauty and cultural spots makes Hakone a unique destination.

Izu Peninsula

The Izu Peninsula is full of stunning coastlines and outdoor activities. Popular attractions include Jogasaki Coast, known for its rugged cliffs and suspension bridges. The Izu Shaboten Zoo lets visitors interact with animals and enjoy botanical gardens.

For adventure lovers, there are options for diving, hiking, and hot spring baths. The scenic train ride along the coast offers breathtaking views. With so much to do, the Izu Peninsula is perfect for a day trip or a longer stay.

Frequently Asked Questions

When planning a visit to Atami, there are some common questions that often come up. I have compiled answers to help make your trip easier and more enjoyable.

What are the top attractions to visit during a day trip to Atami?

Atami Castle, with its diverse exhibitions and scenic observatory, is a must-see. The MOA Museum of Art features traditional Japanese art and stunning ocean views. You can also stroll through the Atami Plum Garden, especially beautiful in early spring.

Where are the best places to experience Atami’s nightlife?

For a lively night out, I recommend checking out the bars and izakayas near the Atami Station area. Places like Bar Negroni and Bar Nobu offer both drinks and a cozy atmosphere. You might also enjoy a peaceful evening at one of the local Ryokan inns.

Near Atami Station, the Atami Sun Beach is perfect for relaxing. The Atami Trick Art Museum provides a fun and interactive experience. You can also take the sightseeing Yu-Yu-Bus for a convenient tour of the city’s highlights.

What are some must-try local foods when visiting Atami?

You should try fresh seafood, particularly the local specialty, kinmedai (red snapper). Another favorite is onsen tamago, which are eggs slow-cooked in hot spring water. Sweets like yubari melon soft cream are also highly recommended.

How do Atami’s onsens compare to those in Hakone?

Atami’s onsens are generally less crowded than those in Hakone. They offer a traditional experience with beautiful ocean views. Some popular options are the Atami Sekitei Onsen and the Nagisakan, known for their unique baths and serene environments.

Are there any spots in Atami that offer views of Mount Fuji?

Yes, the Atami Scenic Loop offers great vantage points for Mount Fuji. The top of Atami Castle also provides an excellent view. On clear days, you can enjoy panoramic scenes of both the mountain and the ocean.